Hard Truth… Most independent restaurants aren’t struggling because their food sucks.

They’re struggling because no one’s paying attention.

You can be putting out incredible food, have a great team, offer warm hospitality, and still—crickets.

Empty tables on a Friday night while the chain down the street has a waitlist.

You’re not alone.

This is the reality for thousands of independent restaurant owners across the country. Good people running great businesses… being ignored.

Why? Because the game has changed.

You’re Not Competing on Taste Anymore

You’re competing on attention.

The chains get it. They’re not just in the restaurant business—they’re in the attention business.

They’ve got entire departments focused on marketing. They’re loud. Polished. Ruthless. (Let’s be honest—obnoxious too.)
And they’re everywhere:

• Social media

• Google Ads

• Yelp

• DoorDash

• Email inboxes

• Retargeting campaigns that follow customers across the internet

They show up, again and again and again.

Meanwhile, local restaurants—better restaurants—are fighting over scraps. Relying on word-of-mouth, maybe a few social posts, hoping someone stumbles across their outdated website.

It’s not a fair fight.

And that’s exactly why I wrote
The Restaurant Rebellion: Digital Marketing for Independent Restaurants.

Why I Wrote This Book

I’ve been on the line, in the walk-in, at the expo window, running million-dollar restaurants and grinding through open-close shifts. I’ve been the chef, the GM, the guy on the phone trying to cover call-outs. I know what it’s like to have a full plate before you even think about marketing.

But I also know this: you can’t grow what people can’t find.

It doesn’t matter how good your food is if no one knows you exist.
It doesn’t matter how hard your team works if your tables are empty.
It doesn’t matter how passionate you are if your business stays invisible.

The Restaurant Rebellion is your battle plan to change that.

You Don’t Need a Big Budget—You Need a System

Look, if you had a $50K/month ad budget and a full-time marketing team, you wouldn’t be reading this.

But here’s the good news: you don’t need either.

You just need a system.
One that works even when you’re off the clock.
One that automates and amplifies your message.
One that keeps your restaurant top of mind, even when you’re short-staffed, slammed, or doing everything yourself.

This book is your blueprint for building that system.

Inside the Book, You’ll Learn How To

☑️ Build an “Attention Creation Machine”

A simple framework that works even when you're too busy to post, record, or promote. This is how you stay visible in a noisy, distracted world.

☑️ Stop Wasting Time on Social Media That Doesn’t Convert
Social is important, but it’s just the tip of the spear. You’ll learn how to connect it to email, Google, and your website—so you can actually drive sales.

☑️ Use Your Website to Drive Revenue
Most restaurant websites are digital paperweights. I’ll show you how to turn yours into your best salesperson—one that works 24/7 and never takes a day off.

☑️ Get Found on Google
Chains dominate local search because they play the SEO game. I’ll show you how to get your listing ranked, optimized, and driving traffic—without hiring an agency.

☑️ Control Your Own Customer List
Learn how to collect emails, build your own audience, and promote directly—so you’re not at the mercy of algorithms or 3rd-party platforms.

☑️ Build a Marketing Platform That Actually Scales
It’s not about doing more. It’s about doing the right things—the ones that compound and build over time. You’ll walk away with a 7-part system you can plug in today.

Why This Matters Right Now

Because the stakes are higher than ever.

Margins are tight. Labor is short. Food costs are up.
And customers? They’re flooded with choices.

If you're not showing up consistently—online and in their inbox—they'll forget you. Not because they don't love your food, but because your competitors are louder.

This book is about fighting back. Not with more hours. Not with burnout.
But with a smarter system—designed specifically for independent restaurants like yours.

Who This Book Is (And Isn’t) For

☑️ This book is for the independent owner who wants to grow.
☑️ For the Owner who’s tired of watching chains steal their customers.
☑️ For the family-run business that’s sick of getting buried on Google and DoorDash.
☑️ For the operator who’s willing to learn what it takes to compete in a digital-first world.

It’s not for the owner who thinks “good food is enough.”
It’s not for people looking for shortcuts or quick hacks.
It’s not for anyone unwilling to evolve.

This is for the doers. The grinders. The ones who never clock out.

Ready to Take Back Control?

You didn’t open a restaurant to be ignored and always struggle.
You opened it because you believed in something—an experience, a flavor, a vision.

Now it’s time to make sure the world sees it. Let’s build something louder. Smarter. Stronger.

Are you sick of watching corporate chains take your customers and serve them up crap food and service?—Are you ready to fight back?

Get your copy of The Restaurant Rebellion- Digital Marketing for Independent Restaurants now at

RestaurantRebellion.com or 🛜 Buy it on Amazon

You don’t need to outspend the chains —You just need to outsmart them.