Step 1: Choose 4 Weekly Themes, aka— Content Pillars

This gives you structure. Repeatable content builds recognition and reduces the daily scramble. You can vary your pillars week to week within a 4-week rotation.

Example pillars:

• Food Feature – Show off what’s on the plate

• Behind the Scenes – Prep, staff, and hustle moments

• Community + Culture – Reposts, guest shoutouts, reviews, local love

• Offers + Events – Promos, specials, or time-sensitive calls to action

Pro Tip: Create a 4-week content calendar you can reuse. Mix up the themes, but keep the structure tight.

Step 2: Build Your 4-Week Grid (Content + Platform)

Instead of guessing what to post each day, map out 4 weeks at a time.

Pro Tip: Start Small, Then Scale

If you’re just getting started:

• Pick 1–2 platforms (e.g., Instagram + Facebook)

• Focus on mastering consistency, tone, and content creation speed

• Add TikTok and Google Business Profile as your process tightens

Don’t try to do it all out of the gate. Master your base, then build.

Step 3: Batch & Schedule Content

Time block 1–2 hours, every week. Shoot*, write, and schedule.

Inside REBEL ONE:

• Go to Marketing → Social Planner

• Upload your content, paste captions, and schedule posts for each day

• Use the calendar view to check platform coverage and message variety

• Use the grid template to stay on track for all 4 weeks

*Always be on the lookout for strong social photos and videos throughout the week—back-of-house moments, great plating, guests enjoying themselves. Save them to your phone or a shared folder so they’re ready when you sit down for your content session.

Use a Notes app or Google Doc to write 20–30 short, punchy captions in advance.

You can also use your favorite AI app to help brainstorm captions and iterate quickly based on your content theme.

Don’t rely on memory—schedule a recurring calendar reminder to batch and post content every week at the same time. Stay accountable to the plan.

Step 4: Track What Works

Inside REBEL ONE → Social Planner Reports:

• Look at post reach, engagement, and link clicks per platform

• Identify which content and which days/platforms drive real action

Repeat winners. Kill the rest.

"Your customers use multiple platforms to discover where to eat. Meet them where they scroll." — The Restaurant Rebellion

Final Words

Social media doesn’t have to be overwhelming. You don’t need a marketing degree or a content team—you just need a plan and the discipline to work it consistently.

The beauty of this 4-week system is that it removes the guesswork. You show up, follow the framework, and let the consistency build your presence over time.

REBEL ONE gives you the tools. This guide gives you the roadmap. But it’s up to you to take that first step and stay in the game.

Start simple. Stick to it. And if you fall off, don’t beat yourself up—reset and go again. Progress, not perfection.

"Social doesn’t need to be perfect. It needs to be present."

Keep showing up. Your guests are watching.

Consistency creates momentum. And momentum brings in guests.