REBEL ONE
Digital Marketing Automation System
Training Manual
What’s an Email Campaign?
A campaign is a single email (or a group of emails) that you send to a list of customers at a specific time.
It’s like making an announcement over the PA system in your dining room — everyone hears it at the same time.
Examples:
“This week’s lunch special is…”
“Live music this Thursday — reserve now.”
“We’re closing early Sunday for a private event.”
Why use a campaign:
You’ve got something new or time-sensitive to say.
You want to reach everyone (or a specific group) at the same moment.
Email — Campaigns, Funnels, and Templates Made Simple
What’s an Email Funnel?
A funnel is a set of emails that go out automatically when something happens
Once you set it up, it runs by itself — like your coffee machine brewing at the same time every morning.
Examples:
A “Welcome” email that sends right after someone joins your email list.
A “Thanks for visiting” message with a small perk a week after someone dines with you.
A birthday email that sends automatically each year.
Why use a funnel:
You want the same message to go out every time a customer takes a certain action.
You want to “set it and forget it” — the system sends it for you
When to Use Each
Campaign: You want to talk about something that’s happening right now.
Funnel: You want a message to go out whenever a certain thing happens, no matter the date.
Real-wordl example:
Campaign = “This weekend we’ve got a BBQ platter special.”
Funnel = “Welcome to our list! Here’s a coupon for your next visit.”
Most restaurants will use both — funnels for the stuff that never changes, campaigns for the fresh and time-sensitive stuff.
Making Email Easy with Templates
If you design every email from scratch, you’ll waste time and get frustrated.
Templates are like having a favorite recipe — same structure every time, just change the ingredients.
Why templates make your life easy:
They save time.
Your brand looks the same every time (colors, fonts, logo).
Less chance of mistakes because the layout is ready to go.
Types of templates to create:
Simple text + logo — great for personal notes or quick updates.
Photo + short text block — perfect for specials, events, or menu features.
Offer layout — bold, clear, with a big “Come in this week” button.
Once you’ve got these set up in Rebel One, you can duplicate them and swap in new text and photos in minutes.
A Few More Email Tips for Success
Send to the right people: Sometimes you only want to email certain groups (like lunch customers or loyalty members).
One main point per email: Don’t cram in too much — keep it focused.
Think mobile first: Most customers will read your email on their phone.
Always have a clear next step: Tell them exactly what you want them to do — “Reserve now,” “Come in before Thursday,” etc.
Keep it legal and trusted: Include your restaurant name, address, and an unsubscribe link at the bottom (Rebel One does this automatically).
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