Core Segments for Restaurants

Loyal Guests (Frequent Diners)

Your most valuable people — the ones who already love you.

• Send: VIP invites, first looks at specials, “we appreciate you” perks

• Goal: Keep them coming back and feeling special.

New Guests / First-Timers

They’ve just discovered you — they’re curious, but not hooked yet.

• Send: A welcome email, short story about your restaurant, maybe a bounce-back offer.

• Goal: Turn one-time visits into repeat customers.

Dormant Guests (No Visit in 60–90 Days)

Guests who’ve gone quiet. Without a nudge, they may not return.

• Send: “We miss you” notes, chef’s message, weekday perk.

• Goal: Win them back before they forget about you.

Special Occasion Diners (Birthdays & Anniversaries)

High-value guests who will likely celebrate with you if reminded.

• Send: Birthday/anniversary messages with a small perk.

• Goal: Drive booked reservations around key dates.

Offer-Clickers / High-Engagers

They click on menus, specials, or offers — they’re ready to act.

• Send: Targeted promos or limited-time specials.

• Goal: Drive conversions without over-emailing everyone else.

How to Segment in Rebel One

Segmentation in REBEL ONE comes down to three tools:

Tags

Labels for customer interests or actions. Example: Tag someone as Steak Lover if they click a steak-night link.

Smart Lists

Dynamic groups that auto-update (e.g., “Dormant Guests = no email opened in 60 days”).

Workflows

Automations that move people between lists or apply/remove tags based on behavior (e.g., new booking → remove Dormant tag).

The Technical Side

Here’s how a restaurant operator can make this work in REBEL ONE

• Use tags for specific actions or interests.

• Build smart lists for behavior-based groups (New, Active, Dormant, VIP).

• Automate with workflows (e.g., Form Submitted → Apply Tag → Send Confirmation).

⚙️ Note: These workflows are prebuilt into REBEL ONE (under development). You’ll simply need to turn them on and customize the messages.

Click here for step-by-step instructions on how to turn workflows on

Best Practices

Start simple — begin with 2–3 segments, don’t overcomplicate.

Focus on impact — build segments that you’ll actually email.

Use the 8:1 jab, jab, jab, hook Method— most of your sends (8) should be value-driven jabs, with the occasional direct offer (1) hook to the right group.

Closing Rally

Segmentation isn’t about making life harder — it’s about making your emails more effective.

A smaller, targeted send almost always beats blasting your whole list with the same message.

Start with a couple of easy groups, send them relevant content, and grow from there.

Over time, segmentation will raise your open rates, boost engagement, and most importantly, put more butts in seats.