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Restaurant Rebellion is a marketing agency built for independent restaurant owners who are tired of playing by outdated rules.

We combine bold strategy with modern marketing tactics to help local restaurants stand out, attract more customers, and grow with confidence—without relying on discounts or third-party apps.

Whether you’re launching your first spot or scaling your fifth, we help you take control of your brand, your story, and your customer base.

This is marketing for the restaurants that refuse to blend in or give in.

About the Restaurant Rebellion

Michael Westhafer is the founder of Restaurant Rebellion and a seasoned restaurant veteran with over 20 years of experience in both independent and corporate settings. He’s worked every role from chef to general manager to dishwasher, leading multi-million-dollar restaurants and managing teams of over 200 people.

After years in the trenches, Michael saw how independent restaurant owners were being crushed by corporate chains with massive marketing budgets—and decided to do something about it.

Through Restaurant Rebellion, he’s on a mission to arm independent operators with the digital marketing tools, strategies, and confidence they need to compete, grow, and win.

Michael’s approach is practical and built for real-world results. He’s not here to sell BS and waste your time—he’s here to help restaurant owners take control of their visibility, drive sales, and build businesses they’re proud of.

Meet the

Rebel in Chief